That’s because a (public) Reels video pops up in the Explore tab, distributing your content outside your list of followers. And by showcasing your brand or business through short, bite-sized pieces of content, you’re more likely to tap into a larger pool of people that would not have necessarily sought you out directly in the first place. Modern audiences are seeking short, to-the-point content. Instagram Reels are a great medium for creating engaging content. Why should you invest the time and resources into creating Instagram Reels?
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